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Blue Print Farm Business Plan

The Blue Print Business Plan Work Book (PDF)


  • To develop a template business plan for farmers to add value to their business
  • 6 case studies of Canterbury exemplar niche operators

Desired outcomes

  • Blue print business plan developed
  • For primary producers to be able to clearly identify an achievable best practice path to value add the basic product
  • Developing efficient and sustainable production models resilient to market volatility

Value Add

  • Increasing the value of the raw material within the farm gate and selling the more profitable secondary product


  • Improving the viability of the business by broadening the base of production and extends the range that is offered

Case Studies

  • Clearwater Organic Yoghurt
  • Havoc Pork
  • Heartland Potato Chips
  • High Country Salmon
  • Riverstone
  • Timaru Farmers Market


  • Business Plan
  • Vision and passion
  • Attitude
  • Determination and work ethic
  • Professionalism
  • Brand establishment
  • Entrepreneurship and innovation
  • Financial management
  • Marketing
  • Business growth
  • National awards and events
  • Artisans
  • Connections
  • Use of expertise

Ancillary Benefits

  • Community enhancement
  • Employment opportunities


  • Complementary?
  • Expertise?
  • Detrimental?
  • How much does this matter?
  • What will I give up?
  • If I don’t do this...?

Business Plan & Template

  • Business plan summary is currently being developed and will be released June 2011
  • Business plan template is currently being developed and will be released June 2011


  • Thanks to all participants, ADBT and NZTE
  • Together, Stimulating and exciting to see the innovation and entrepreneurship happening in primary businesses in Canterbury.
  • shared experiences have allowed development of a business plan to aid prospective value add opportunities.
  • Better business, better local communities


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